The #1 Fatal Mistake Most Affiliate Marketers Make

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“Drive visitors to other people’s sales pages and earn commissions on the sales
you make.”

Presented in such a manner, affiliate marketing appears straightforward, which understandably draws many individuals hoping to earn money online. However, not everyone who ventures into affiliate marketing finds success, with a fair number encountering failure. It’s worth examining the reasons behind these outcomes.

An extremely common mistake in affiliate marketing strategy is interpreting the described process too literally. Specifically, many marketers direct traffic straight to the product’s sales page they are endorsing. While seemingly logical, this approach significantly contributes to the failure of numerous affiliate marketers. In fact it’s by fair the biggest reason most affiliate marketers fail. To understand why this is there are a couple of things you most understand. Let’s take a look below:

Point number 1:

Most people won’t buy a product the first time they see it. In fact on average people will need to see your offer seven times before buying. This is often referred to as the “Rule of 7” in marketing.

The idea is that with each additional exposure to the product, the consumer becomes more familiar and comfortable with it, gradually building trust and interest until they are ready to make a purchase.

In the context of affiliate marketing, this principle highlights the importance of multiple touchpoints in the consumer’s journey.

Point number 2:

It’s essential to grasp the basics of traffic generation and conversion. So now that you know that it takes on average for 7 exposures for someone to buy a product or services let’s do the math.

According to WordStream research, the average cost per click using Google Ads is between $1.40 and $8.67, depending on the industry.

The generally accepted conversion rate is 1% and this is only true if you have a great offer and your traffic is extremely targeted.

Now let’s say with we are promoting an affiliate offer where the product cost $100 and you get a 50% commission which mean $50.

So let’s go with the lower end of the traffic cost $1.40, so for 100 visitors that’s a $140 dollars in traffic cost. Why 100 visitors? Because remember the generally accepted conversion rate is 1%, meaning on average you would need 100 visitors before you made a sale.

And remember you get a $50 commission. Well you can see the problem right away. You are spending a $140 on traffic and making a $50 commission. Nobody would be able to stay in business long like this.

Actually the news get even worse. Take it from someone who has been in the affiliate marketing game for over two decades, your conversion rates could be less than 1% and depending on keywords you’re targeting your traffic could cost much more than a $1.40 per click. Even for a super targeted offer.

It get even worse still. Let’s suppose you got super lucky and got 4 sales, it does happen sometimes, not often but it can happen. So you have $200 in commission which mean you made a profit. Here is the problem though. Since you don’t own the product and are an affiliate you have no way of knowing who were the people that bought the product. More importantly since you don’t know who bought the product you have no way to ever contact them again.

So what’s the solution to this? Let’s talk about it below.

The Solution:

As we saw it’s essentially impossible to turn a profit driving traffic directing to an offer. Does it mean you can’t make money as an affiliate marketer? NO

The problem with driving traffic directly to an affiliate offer is that the setup is wrong. In order to be successful in affiliate marketing you are going to need a way to contact visitors multiple times.

That’s why I started off explaining in point number 1 that it takes on average seven exposures before someone buy. So in practical terms what that means is if you have a way to contact those 100 visitors you drove to the sales page again and again and again your conversion rate could eventually become much higher. Maybe 20% or 30% if you contact those visitors 6 or 7 more times and present the same offer. So how do you contact those visitors again?

Email marketing. Yep as some of you may have guessed this is the solution. When I first started in affiliate marketing over 20 years ago a phrase you heard often was:

“The money is in the list.”

You don’t hear the phrase as often anymore but it isn’t any less true today than it was back then. All that mean is you need an email list of prospects and especially buyers so you can follow up with them and let them know about your hot offers, explain in more detail why whatever your are promoting is a great product, etc. Again remember it takes on average 7 exposures to the offer before someone buys.

Some of you may know that but what scares alot of people away from building an email list is tech skills and cost. I know that’s why I avoided building a list for a long time and why I failed for a long time.

Fortunately things are much easier and cheaper now. In fact there is a piece of software I use that allows me to send traffic directly to a sales page AND still be able to collect email addresses. Yes that’s right I can drive visitors directly to a sales page I don’t own or have any control over and still collect email addresses. Pretty cool huh? Check out the software, click here to see software.

Also this is the best email service provider out that. Most autoresponders on the market are expensive. An autoresponder is what you are going to need to collect email addresses and then follow up with leads.

It’s not just a free autoresponder though. You can create your own lead capture pages with it like you can with Clickfunnels and some of these other services. And we know how expensive Clickfunnels is, $197 a month. Well not only is this service completely free but it is an easier page builder imo, it’s more intuitive to use. Check it out here.

Well I hope you have found this email insightful. Now you know why most affiliate fail in this business. They aren’t collecting emails. Don’t make the same mistake. Starting building an email list.

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